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Customizable Omnichannel Marketing Platform with Advanced Media Asset Management

exposit.com

Information technology

Retail

Media

Marketing Efficiency Challenges

Marketing teams struggle with slow data processing, inconsistent brand management across channels, and lack of customization in existing tools. Manual media production workflows and complex asset logistics create bottlenecks in campaign preparation, reducing overall operational efficiency.

About the Client

Enterprise software development company specializing in omnichannel marketing solutions for global brands

Platform Enhancement Goals

Automate media content production workflows
Streamline cross-channel brand identity management
Enable modular customization for diverse business needs
Improve scalability for enterprise-level media logistics

Core System Capabilities

Automated PDF catalog generation
AI-powered annotation management
Distributed media asset logistics
Customizable workflow automation
Multi-channel brand consistency tools
Product information synchronization

Technology Stack Requirements

J2EE

Spring Framework

Hibernate

Adobe Flex (ActionScript)

Tomcat

Oracle

FFmpeg

ImageMagick

System Integration Needs

Adobe InDesign Server
QuarkXPress
HTML2PDF
ActiveMQ
Helios NFS

Operational Requirements

Enterprise-grade scalability (300+ concurrent users)
99.99% system availability
Cross-platform compatibility
GDPR-compliant security framework
Real-time workflow processing

Business Value Projections

Expected 40-60% reduction in campaign preparation time, 30% improvement in cross-channel brand consistency, and 25% increase in marketing ROI through targeted campaign execution. Distributed development capabilities will support global enterprise deployments.