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Custom Roku App Development for Music Streaming Expansion

oxagile.com

Media

Telecommunications

Information technology

Challenge: Expanding Market Reach & Technical Complexity

A European music streaming service is seeking to expand into the US market by targeting Roku users. They require a custom Roku application that can handle unique content formats (music & karaoke with animations) and seamlessly integrate existing features while overcoming technical limitations of the Roku platform (BrightScript, SceneGraph UI) and memory constraints.

About the Client

A European-based company specializing in music streaming and content aggregation, with a strong presence on TV platforms.

Objectives: Roku App Development & Feature Scaling

Develop a custom Roku TV application to expand market presence in the US.
Scale existing music streaming features to the Roku platform.
Support dynamic karaoke line scrolling without buffering.
Implement a highly configurable application architecture for future feature additions.
Maintain a consistent user experience across all platforms.
Ensure robust quality assurance and app stability.

Functional Requirements

Karaoke playback with dynamic scrolling of lyrics.
User authentication and subscription management.
Content browsing and search functionality.
Playback controls (play, pause, skip, favorites).
Integration with web payment flows.
Onboarding process for new users.

Preferred Technologies

Roku SDK (BrightScript, SceneGraph UI)

AWS Lambda (for image processing)

RESTful APIs for backend integration

Custom UI components

Integrations Required

Backend music streaming platform API
Payment gateway API
Authentication service

Key Non-Functional Requirements

Scalability to handle a growing user base.
Performance (low latency, minimal buffering).
Security (secure authentication, payment processing).
Reliability (stable app operation).
Cross-platform consistency in look and feel.
Robust quality assurance and testing.

Estimated Business Impact

Successful development and launch of the Roku app will enable the client to significantly expand its market reach in the US, increase user engagement, and generate new revenue streams. The scalable architecture and reusable components will also facilitate future feature development and platform expansion, reducing development costs and time.