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Custom Mobile Marketing Platform for Enhanced Event Engagement and Real-Time Analytics

radixweb.com

Advertising & marketing

Challenges in Event Marketing Engagement and Data Utilization

The agency struggles with low attendee engagement during marketing events, difficulty transforming passive participants into active prospects, and lack of real-time data insights to optimize campaigns. Existing tools fail to provide seamless integration, offline functionality, and actionable attendee behavior analytics.

About the Client

A below-the-line marketing agency specializing in event-driven promotions and consumer engagement strategies

Objectives for Mobile Marketing Solution Development

Create an integrated mobile platform to streamline marketing campaign management
Enhance live attendee interaction and conversion rates through gamification tools
Enable real-time data synchronization with offline storage capabilities
Provide actionable insights through attendee behavior analytics dashboards
Establish measurable ROI tracking for event-driven marketing initiatives

Core System Functionalities and Key Features

Live polling and interactive Q&A during events
Attendee gamification with reward tracking
Real-time attendee location tracking
Offline data capture with automatic sync upon reconnection
Customizable campaign dashboards with KPI visualization
Lead capture forms with instant CRM integration

Technology Stack Requirements

React Native for cross-platform mobile development

AWS Amplify for cloud backend

GraphQL API with AWS AppSync

Progressive Web App (PWA) capabilities

Firebase for real-time database

System Integration Requirements

Salesforce CRM integration
Google Analytics 4 implementation
Payment gateway for reward redemptions
Third-party event registration platforms
Single Sign-On (SSO) authentication

Performance and Security Standards

Support for 10,000+ concurrent users
99.9% uptime SLA during event periods
End-to-end data encryption
Sub-200ms response time for core features
WCAG 2.1 accessibility compliance

Expected Business Impact of Mobile Marketing Solution

The platform will increase attendee conversion rates by 40% through interactive engagement tools, reduce post-event data processing time by 60% with automated analytics, and provide 360-degree visibility into campaign performance. Real-time insights will enable dynamic strategy adjustments, while offline capabilities ensure uninterrupted operation in regions with unstable connectivity.