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Custom Lead Management System Development for CreditNinja

sphereinc.com

Financial services

Information technology

Challenge with Lead Processing and Purchasing

CreditNinja faced limitations using a third-party platform for lead management, lacking fine-grained control over lead processing and purchasing. This resulted in high underwriting and marketing costs. They needed a system to quickly adapt to new data vendors, adjust purchasing criteria, and extract actionable data to reduce costs.

About the Client

CreditNinja is a Chicago-based online lending platform focused on providing financial solutions to individuals with less-than-perfect credit. They utilize innovative underwriting to offer online loans without collateral.

Project Goals

Develop a custom, in-house lead management system.
Achieve significant cost savings in lead processing and marketing.
Enhance control over lead data and purchasing decisions.
Enable rapid integration with new data vendors.
Empower Marketing and Data Science teams with flexible system control.

System Functionality

Data vendor integration
Lead scoring and qualification
Customizable purchasing criteria
Automated reporting
User role-based access control
Data extraction and analysis capabilities

Technology Preferences

Python (Backend)

Database (to be determined, likely relational)

API integrations

External System Integrations

Data vendor APIs
Existing marketing automation platform (to be specified)

Non-Functional Requirements

Scalability to handle growing lead volumes
High performance for real-time data processing
Data security and privacy compliance
Robust error handling and logging
Maintainability and extensibility

Expected Business Impact

By implementing this custom lead management system, CreditNinja anticipates a 4X reduction in customer acquisition costs, a 75% reduction in underwriting costs, and a 50% reduction in marketing costs. The system will provide greater agility, control, and data-driven decision-making capabilities, ultimately improving profitability.