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Custom Lead Generation System Development for Enhanced Marketing Efficiency

sphereinc.com

Financial services

Consumer products & services

Challenges with Third-Party Lead Management

Reliance on third-party platforms for lead acquisition resulted in high marketing costs, limited control over lead processing/purchasing criteria, and inability to integrate new data vendors or adjust strategies based on real-time analysis.

About the Client

A FinTech company providing online loans to consumers with less-than-perfect credit, focusing on innovative underwriting and financial solutions.

Strategic Goals for In-House Lead System

Reduce customer acquisition costs through automated lead processing
Enable real-time adjustments to lead purchasing criteria
Integrate multiple data vendors for improved underwriting accuracy
Provide marketing and data science teams with full system control

Core System Functionalities

Automated lead scoring and filtering system
Data vendor API integrations (e.g., credit bureaus, identity verification)
Customizable UI for marketing strategy adjustments
Real-time analytics dashboard for lead quality metrics
Rule-based lead purchasing automation

Technology Stack Preferences

Python

Cloudflare

Google Analytics

HubSpot

YouTube API

Critical System Integrations

Third-party credit data providers
Marketing analytics platforms
Internal underwriting systems
Customer relationship management (CRM) tools

Operational Requirements

High-availability architecture for continuous lead processing
Data security compliance (GDPR, CCPA)
Scalable infrastructure for traffic spikes
Low-latency decisioning engine

Projected Business Impact

Anticipated 4x reduction in customer acquisition costs, 75% decrease in underwriting expenses, and 50% savings in marketing costs through optimized lead purchasing and automated processing.