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The client's legacy CMS was prohibitively expensive, lacked customization, and struggled to handle high-traffic volumes during events. This resulted in increased operational costs, limited scalability, and suboptimal user engagement for their 80+ annual websites.
A vendor specializing in advertising, subscriptions, and live events for B2B publications like Marketing Week and The Lawyer, managing 80+ websites annually across diverse industries.
Projected 50% reduction in CMS costs, 60% increase in user flow reaching 1M+ annual users, and 80% reduction in monthly subscription expenses compared to the legacy system, while enabling rapid deployment of customized event websites.