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Custom Email Automation Platform Development

ahex.co

Advertising & marketing

Information technology

Challenges in Email Campaign Management

Manual email campaign processes caused inefficiencies and missed opportunities. Limited data organization, lack of real-time performance tracking, difficulties in personalizing campaigns, integration challenges with existing systems, and scalability demands for growing email volumes.

About the Client

A well-established digital marketing firm specializing in email marketing campaigns seeking to enhance operational efficiency through automation

Project Goals for Email Automation Solution

Automate repetitive email campaign tasks (scheduling, list management)
Improve data accuracy and accessibility through centralized management
Enable real-time analytics for campaign optimization
Ensure scalability to handle increasing campaign volumes
Enhance personalization capabilities to boost engagement rates

Core System Functionalities

Automated campaign scheduling (one-time/recurring)
Real-time email list management and synchronization
Dynamic content personalization with A/B testing
Real-time analytics dashboard (open rates, CTR, bounce rates)
SMTP API integration for email delivery
Third-party tracking plugins and role-based access control

Technology Stack Requirements

Angular (Frontend)

Node.js/ASP.NET (Backend)

MongoDB/MySQL (Database)

REST API

Git (Version Control)

Cloud-based hosting

External System Integrations

SMTP email delivery services
Third-party analytics dashboards
Email tracking plugins

Non-Functional Requirements

High scalability for growing email volumes
Real-time data processing capabilities
Enterprise-grade data security measures
Cross-platform reliability for marketing workflows

Expected Business Impact of Email Automation Platform

Anticipated 70% reduction in manual tasks, 45% improvement in email open rates through advanced personalization, and seamless scalability for future campaign growth. The solution will provide actionable insights for strategy optimization and deliver unexpected features exceeding initial requirements.