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Cryptocurrency Market Data Platform Redesign and UX Enhancement

tooploox.com

Financial services

Media

Information technology

Platform Scalability and User Experience Challenges

Growing global audience requires redesigned interfaces that balance content density with usability across skill levels, while缺乏 user research insights hinders effective design decisions. Existing platform struggles with mobile accessibility and fails to fully engage both novice and professional cryptocurrency investors.

About the Client

Leading cryptocurrency information platform with 1M+ daily users, providing market data, news, and analysis

Key Project Goals

Redesign core website sections for improved usability
Create new cryptocurrency listing subsite
Implement advanced data visualization tools
Conduct comprehensive UX research with global audience
Deliver actionable user insights and design recommendations

Core System Functionalities

Responsive design for mobile/desktop
Day/night mode toggle
Interactive 'spiderweb' price analysis graphs
Cryptocurrency listing directory with filtering
User research integration framework
Quick-win UI optimization recommendations

Technology Stack

Figma (UX design)

Google Analytics

Hotjar (heatmaps)

Remote user testing tools

Cross-device testing platforms

System Integrations

Cryptocurrency market data APIs
Existing CMS integration
Analytics tracking systems
User authentication services

Non-Functional Requirements

High scalability for traffic spikes
Sub-3 second page load times
WCAG 2.1 accessibility compliance
Cross-browser compatibility
Secure data visualization components

Expected Business Impact

Enhanced user engagement through improved data visualization and personalized views, expanded global audience reach via optimized mobile experience, data-driven content strategy from user insights, and increased platform credibility through professional-grade financial tools.