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Cross-Platform Video Streaming App Modernization and Expansion for Media & Entertainment Company

instinctools.com

Media

Challenges in Platform Modernization and Feature Enhancement

Existing iOS, Android, and Roku applications required optimization, refactoring, and feature updates. The company also needed to expand to Apple tvOS and Amazon FireOS platforms to capture additional market share while maintaining consistent user experiences across all devices.

About the Client

A media and entertainment company specializing in digital content distribution through streaming platforms

Objectives for Application Modernization and Platform Expansion

Modernize and enhance existing mobile applications
Develop native applications for tvOS and FireOS platforms
Implement advanced analytics and tracking capabilities
Enable cross-device functionality for seamless user experiences
Improve content discovery and engagement metrics

Core System Functionalities and Feature Implementation

Advanced analytics integration (Google Analytics, Mixpanel)
Chromecast streaming capabilities
Continuous playback for series/playlist content
Dynamic playlist management with reordering and auto-removal
Cross-device resume functionality (XDR)
Customizable video categorization (favorite, new, popular)
Native tvOS/FireOS interfaces with platform-specific design patterns

Technology Stack Requirements

iOS: Objective-C, AVKit, HLS, Keychain

Android: Exoplayer, Retrofit, Dagger 2

tvOS: Swift, TV Services Extension

FireOS: Leanback Library, RxJava

Third-Party System Integrations

Analytics platforms (Google Analytics, Mixpanel, Flurry)
In-app purchase systems
Chromecast SDK
REST API endpoints

Performance and Quality Attributes

Multi-platform compatibility and responsiveness
High-performance video streaming optimization
Secure user data management
Scalable architecture for future platform additions

Expected Business Impact of Platform Modernization

Projected 22% increase in viewer inflow through expanded platform availability, enhanced user engagement features, and improved cross-device continuity. Expected improvements in content consumption metrics and user retention rates through optimized playlist management and personalized video organization capabilities.