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The client faces challenges in expanding its subscriber base, specifically with reaching users on emerging platforms like Xbox, and maintaining high levels of audience retention. They need to provide a seamless and personalized viewing experience across web and Xbox, while optimizing for performance and compatibility.
An industry-leading entertainment company producing and delivering high-quality premium content to a global audience across various platforms.
Successful completion of this project will result in increased subscriber acquisition, improved customer retention, a enhanced user experience, and expanded reach into the growing Xbox market. The seamless, personalized streaming experience will strengthen the client's brand and solidify its position as a leader in the entertainment industry.