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Cross-Country Expansion & European Market Entry for Food Delivery Platform

inoxoft.com

Food & Beverage

Logistics

Retail

Business services

Challenges in Scaling Operations and Expanding Market Reach

FoodExpress Polska faces challenges in scaling its operations across Poland while maintaining service quality. Expanding into the European market requires adaptation to different regulations, customer preferences, and logistical complexities. Current systems are not designed for international expansion and lack the flexibility to support diverse restaurant needs.

About the Client

FoodExpress Polska is a Polish food delivery company providing courier solutions to restaurants, focusing on improving meal ordering, packaging, and shipment to increase sales and ROI.

Project Goals

Expand FoodExpress Polska's operations to cover all regions of Poland.
Successfully enter the European market, starting with [Specify Target Country - e.g., Germany].
Increase restaurant sales and ROI through improved delivery efficiency and customer satisfaction.
Develop a scalable and adaptable platform to support future growth and market expansion.

Core Platform Functionality

Restaurant Management Portal (onboarding, menu management, order acceptance)
Driver App (order acceptance, navigation, delivery status updates)
Customer App (order placement, tracking, payment, feedback)
Real-time Order Tracking
Automated Dispatch System
Payment Gateway Integration
Reporting and Analytics Dashboard

Technology Stack

Cloud-based infrastructure (AWS/Azure/GCP)

Mobile App Development (React Native/Swift/Kotlin)

Backend: Node.js/Python (Django/Flask)

Database: PostgreSQL/MySQL

Mapping APIs (Google Maps/OpenStreetMap)

External System Integrations

Payment Gateways (Stripe, PayPal)
Restaurant POS Systems (e.g., Square, Toast)
Mapping Services (Google Maps API)
SMS notification services

Non-Functional Requirements

Scalability to handle increasing order volumes
High availability and reliability (99.9% uptime)
Secure data storage and transmission (GDPR compliance)
Performance optimization for fast order processing and delivery tracking
Robust security measures to protect user data and prevent fraud

Expected Business Impact

This project is expected to significantly increase FoodExpress Polska's market share, improve operational efficiency, enhance customer satisfaction, and drive substantial revenue growth. Successful European market entry will position the company for long-term global expansion and establish it as a leader in the food delivery industry.