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Creative Management Platform Enhancement and Feature Development

vilmate

Advertising & marketing

Challenges with Modern Marketing & Creative Management

Brands struggle to maintain relevance in a fast-paced, tech-driven digital landscape. Traditional marketing strategies are becoming less effective, and managing complex advertising campaigns and creative assets can be time-consuming and costly. The need for an all-in-one platform to streamline creative development and campaign management is critical.

About the Client

Bannerflow is a Sweden-based provider of a Creative Management Platform (CMP) for data-driven digital advertising, offering a comprehensive solution for managing the end-to-end ad campaign lifecycle.

Project Goals

Enhance the existing Creative Management Platform (CMP) with new features to improve user experience and expand functionality.
Optimize the system for scalability and performance to accommodate growing user needs and data volumes.
Continue to expand the platform's capabilities in lightweight widget creation, backend system integration, and Creative Studio development.
Maintain a high level of quality in recruitment and team management to support ongoing development efforts.

Functional Requirements

Lightweight banner creation widgets (no-code creation).
Server-side web application logic and backend system integration.
Creative Studio features for ad asset management and collaboration.
User management and access control.
Reporting and analytics dashboards.

Preferred Technologies

.NET

Angular

Docker

Microsoft Azure

MS SQL

Required Integrations

Potential integrations with advertising platforms (e.g., Google Ads, Facebook Ads).
Potential integrations with marketing automation tools.

Key Non-Functional Requirements

Scalability to handle a growing number of users and ad campaigns.
High performance and responsiveness.
Robust security measures to protect user data and ad assets.
Reliability and uptime.

Expected Business Impact

This project will enable Bannerflow to enhance its CMP offering, attract new customers, and retain existing ones. By providing a more powerful and user-friendly platform, Bannerflow can increase its market share, improve customer satisfaction, and generate new revenue streams. The continued optimization of the platform also allows for cost savings through efficient development processes.