Comprehensive Website Migration and Modernization for Technology Company

The client’s outdated website features fragmented content management across multiple sites, outdated design, poor user experience, and an inefficient checkout process lacking upselling and bundling capabilities. These issues hinder customer attraction, retention, and operational efficiency, restricting revenue growth and scalability.

A mid-sized technology provider with a portfolio of digital products and solutions aimed at improving business efficiency and productivity.

• Consolidate multiple content platforms into a single, cohesive website to streamline content management and reduce maintenance effort.
• Redesign the website with a modern aesthetic and intuitive navigation to enhance user engagement and satisfy contemporary design standards.
• Implement a streamlined and sophisticated eCommerce checkout process with upselling and bundling features to increase average order value and revenue.
• Upgrade underlying technology to ensure optimal performance, security, and scalability to support future growth.

• Unified content management platform integrating blog, documentation, and main corporate content for ease of updates and reduced operational costs.
• Responsive, modular website design allowing flexible customization and intuitive user navigation.
• Enhanced checkout process incorporating smart upselling and product bundling to maximize revenue opportunities.
• Technical upgrade to a latest version of the content management system ensuring performance, security, and scalability.

• Payment gateways for secure checkout
• Third-party analytics tools for user behavior tracking
• Marketing automation tools for campaign management
• Scalability & performance monitoring services

• Website performance targets achieving a Lighthouse score of 100
• Secure platform with the latest security updates and patches
• Scalable infrastructure capable of handling increased traffic and user interactions
• High availability and disaster recovery capabilities

The project aims to significantly enhance operational efficiency by consolidating content management, improve user engagement through modern design, and boost revenue by approximately 33% via strategic upselling and bundling. Additionally, it will support long-term growth through scalable, high-performance infrastructure, reducing maintenance time and costs, and increasing customer satisfaction and retention.