The client requires a scalable digital platform capable of managing extensive restaurant data across various locations while offering rich content, interactive features, and robust search functionalities. They face difficulties in efficiently updating content, maintaining SEO-friendly structures, and providing seamless multi-device user experiences that enhance engagement and online marketing efforts.
A large online hospitality platform aiming to list and promote restaurant chains across multiple regions, providing rich content and interactive features for users.
The new platform aims to significantly improve data management efficiency, increase online visibility through SEO, enhance user engagement via interactive features, and support multi-region expansion. These improvements are expected to lead to higher user retention and a measurable increase in restaurant inquiries and bookings.