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Comprehensive Online Video Distribution and Content Management Platform Development
  1. case
  2. Comprehensive Online Video Distribution and Content Management Platform Development

Comprehensive Online Video Distribution and Content Management Platform Development

oxagile.com
Media
Advertising & marketing
Telecommunications

Identifying Key Challenges in Video Content Delivery and Management

The client faces challenges in efficiently managing, scheduling, personalizing, and distributing large volumes of media content across multiple platforms. They require a unified solution to organize media assets, facilitate seamless content syndication, support various delivery formats, and enable audience-specific personalization, all while ensuring performance and scalability for high concurrent streams.

About the Client

A mid to large-sized media content provider seeking to streamline video streaming, content management, scheduling, personalization, and distribution across multiple platforms to enhance viewer engagement and operational efficiency

Goals for Developing a Next-Generation Video Distribution System

  • Implement a media content management system allowing intuitive organization, search, and filtering of assets with support for bulk ingestion and localization features
  • Design flexible content scheduling capabilities supporting linear live, VoD-to-live, and simultaneous streams with custom layout and prioritization options
  • Enable advanced search personalization using Elasticsearch, allowing fine-tuned categorization and custom metadata fields
  • Build a comprehensive content syndication framework supporting multi-channel distribution, including social media, third-party apps, and various feed formats (MRSS, JSON, iTunes)
  • Provide a no-code/low-code content creation and management interface for creating branded viewing experiences, layouts, and previews
  • Incorporate smart audience segmentation and personalization features to deliver tailored content streams
  • Integrate advanced analytics and in-depth user behavior reporting with customizable data parameters
  • Ensure high system performance, fault tolerance, and scalable delivery utilizing adaptive streaming technology, with an emphasis on minimal latency and high video quality in low bandwidth conditions
  • Support monetization strategies including transactional models and third-party payment integrations, overcoming platform store restrictions

Core Functional Capabilities for an End-to-End Video Delivery Platform

  • Media asset management with quick bulk ingestion, folder control, localization, and simple editing options
  • Advanced search with customizable tags, metadata, and prioritization using Elasticsearch
  • Flexible scheduling for linear live and nonlinear content, including VoD-to-live and hybrid streams
  • Content feed programming with content filtering, prioritization, and mixed content type support
  • Customizable search interfaces for content owners to tailor user experience
  • Multi-platform content syndication to social media, third-party apps, and streaming services with configurable formats
  • No-code content creation tools for designing branded interfaces, navigation, banners, and previews
  • Granular audience segmentation for personalized content delivery with dynamic content feeds
  • Real-time analytics dashboard with detailed user engagement metrics and customizable data parameters
  • Reliability and performance optimization through backend logic, adaptive streaming, and CDN integrations
  • Monetization support integrating third-party payment gateways and transactional purchasing capabilities

Preferred Technologies and Infrastructure for the Platform

PHP with Symfony framework
JavaScript frameworks like Vue.js and React
Video processing and packaging with Ffmpeg and shakapackager
Streaming delivery via Brightcove, Wowza, or similar CDN technologies such as Akamai, Cloudfront, Fastly
Adaptive streaming implementation using platforms like Bitmovin
Mobile SDKs for iOS (Swift), Android (Kotlin), SmartTV (BrightScript)
Analytics integration through a custom analytics dashboard and third-party services like Youbora
Containerization with Docker and orchestration with Kubernetes
Search through Elasticsearch

External Systems and Services Integration Needs

  • Content ingestion systems for automated media imports
  • Third-party analytics and engagement measurement tools
  • Payment gateways such as Stripe or similar for transactional monetization
  • CDN providers for scalable content delivery
  • Social media APIs for content syndication
  • Third-party content management or localization systems as needed

Non-Functional System Requirements and Performance Metrics

  • Scalability to support thousands of concurrent streams and content assets
  • High availability and fault tolerance with minimal downtime
  • Performance optimization to ensure low latency and smooth playback across network conditions
  • Security measures for content protection, user data, and payment transactions
  • Responsive and intuitive UI/UX designed for ease of content management and content creation with minimal clicks
  • Compliance with data privacy and content distribution regulations

Business Impact Expectations for the Video Platform

The implementation of this comprehensive video distribution platform aims to significantly enhance operational efficiency, enable personalized viewer experiences, and expand content reach across multiple channels. Expected outcomes include improved content discoverability and audience engagement, increased monetization opportunities, and the capacity to support high concurrent streams with high-quality adaptive delivery, ultimately boosting revenue and stakeholder satisfaction.

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