The organization faces limitations with its current social media app, including difficulty integrating new features such as maps, events, testimonials, and videos. The legacy codebase hampers performance, scalability, and user experience, restricting growth opportunities and user retention.
A mid-sized organization operating a niche social media platform targeting a specific community, aiming to enhance user engagement and platform capabilities through app modernization.
By implementing this comprehensive app modernization project, the organization aims to achieve rapid deployment of a scalable, feature-rich mobile app, significantly enhancing user engagement, supporting over 700 screens within 4 months, and enabling future growth through a flexible architecture, thereby strengthening its market position and expanding user base.