Comprehensive eCommerce Platform Modernization to Enhance Scalability and Customer Experience

The client currently operates an outdated and limited eCommerce website built on a free, open-source CMS that cannot handle increased traffic and sales volume. This has led to frequent site crashes during promotional campaigns, poor user experience due to slow load speeds and limited UI customization, ineffective product display, insufficient search functionality, and security concerns. As a result, online sales constitute less than 1% of total revenue, with significant missed opportunities during high-traffic events, hindering growth and competitive positioning.

A rapidly growing retail company specializing in children's fashion, seeking to expand its online sales presence and improve customer engagement through a scalable and customizable eCommerce platform.

• Develop a fully customized, scalable eCommerce platform capable of handling increased traffic and sales volume.
• Improve website performance with enhanced load speeds and optimized image quality across devices.
• Implement an intuitive and user-friendly interface that facilitates easy product navigation and effective presentation.
• Integrate seamless third-party systems including payment gateways, inventory management, and analytics dashboards to automate and streamline operations.
• Enable dynamic promotion management with flexible discount and campaign configuration.
• Enhance search functionality and site branding, with improved SEO optimization and mobile responsiveness.
• Reduce cart abandonment rate from approximately 75% to below 30%.
• Increase online sales contribution from below 1% to over 2% of total revenue within the first year.

• Customizable product pages with rich media support and flexible layout options.
• Fast-loading website architecture optimized for desktop and mobile browsers.
• Seamless integration with third-party payment gateways enhancing checkout security and user experience.
• Automated inventory management and synchronization with backend systems.
• Multistep and streamlined checkout process to reduce cart abandonment.
• Advanced search functionality with filter and sort options.
• Promotion management module enabling quick setup of discounts, deal bundling, and special campaigns.
• SEO optimization capabilities with keyword targeting and metadata management.
• Responsive design ensuring consistent performance across devices and browsers.

• Payment gateways for secure and flexible checkout options.
• Inventory and ERP systems for real-time stock management.
• Analytics platforms for user behavior tracking and reporting.
• Marketing tools for promotions, email campaigns, and social media advertising.

• Scalability to support high traffic volumes, with performance metrics ensuring fast load times.
• Security protocols compliant with industry standards to protect customer data and payment processing.
• High availability with a target uptime of 99.9%.
• Responsive design for consistent user experience across all devices.
• Ease of content and product management to enable rapid updates and iterations.

The new scalable and user-centric eCommerce platform is expected to significantly enhance online sales contribution from under 1% to over 2% of total revenue within the first year, reduce cart abandonment rates from approximately 75% to below 30%, and increase overall sales by more than 300% year-over-year. These improvements will bolster brand competitiveness, enable more flexible marketing and promotional strategies, and establish a foundation for ongoing digital growth and customer engagement.