The client operates a longstanding physical retail furniture business with an existing static website that only offered downloadable catalogs, failing to meet modern consumer expectations for online shopping. Despite successful in-store sales, the business lacked a digital storefront with integrated inventory, pricing, and financing options. The absence of a comprehensive eCommerce platform hindered growth opportunities and customer engagement, necessitating a digital transformation that seamlessly connects core business systems and offers a user-friendly shopping experience across devices.
A mid-sized retail furniture chain seeking to expand its sales channels by establishing a scalable online store, integrating core business systems, and enhancing customer experience.
The implementation of the new eCommerce platform is expected to significantly enhance customer engagement and satisfaction by enabling online shopping with regional pricing, credit approval, and delivery scheduling. This digital transformation aims to increase online sales revenue, improve operational efficiency through integrated systems, and establish a foundation for ongoing innovation, supporting a scalable growth trajectory for the retail furniture business.