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The client faced severe market volatility due to the pandemic, requiring rapid adaptation to digital commerce while managing internal inefficiencies in order processing, inventory management, and logistics. Existing manual processes hindered scalability, and the lack of a unified ecommerce ecosystem threatened their ability to compete in a shifting market.
A French eyewear manufacturer and retailer operating 24 physical boutiques, seeking digital transformation to enhance operational efficiency and direct-to-consumer sales channels.
The ecosystem will enable 33% faster order processing, centralized inventory control across 24+ stores, 24/7 customer access to eyewear purchases, and data-driven production adjustments. By digitizing critical workflows and creating direct sales channels, the client can withstand market disruptions while supporting continued retail expansion.