Comprehensive Digital Asset Management and Strategy Support for Global Brand Portfolio

The client faces difficulties in coordinating digital marketing strategies across multiple brands and regions, including the development, integration, testing, deployment, and ongoing maintenance of digital assets. They require a reliable technology partner to support complex, multi-stakeholder digital activities while ensuring secure, compliant, and consistent brand experiences worldwide.

A large, multinational manufacturer with a diverse portfolio of brands operating across multiple regions, seeking to enhance its online presence and digital marketing capabilities.

• Support and streamline digital marketing strategies for a portfolio of multiple brands across various countries.
• Implement a scalable digital asset management system capable of handling diverse digital assets such as websites, content management systems, and community platforms.
• Improve coordination between cross-functional teams, creative agencies, and third-party vendors through effective communication and process visualization tools.
• Ensure security and compliance standards (e.g., GDPR) are maintained across all digital assets.
• Enhance system agility to adapt quickly to evolving marketing requirements through hybrid development approaches.
• Achieve efficient asset deployment to support timely marketing campaigns and maximize brand visibility.

• Development, testing, and deployment workflows for digital assets including websites and content management platforms.
• Integration with external systems such as security testing tools, analytics platforms, and hosting providers.
• Role-based access controls to ensure secure management of personal user data and compliance with GDPR.
• Collaboration features facilitating communication between geographically distributed teams and agencies.
• Process visualization tools like decision matrices and interaction schemes for effective project management.
• Status monitoring and reporting dashboards employing RAG traffic light system for real-time project health insights.
• Documentation tools for project charters, risk logs, lessons learned, and communication plans.

• Security testing tools for vulnerability assessments.
• Analytics platforms for performance tracking.
• Hosting and domain management services.
• Content management systems and third-party creative agency tools.

• Scalability to support multiple brands and regions with high-volume digital asset management.
• Performance benchmarks enabling rapid asset deployment and retrieval.
• Security measures complying with GDPR and external security testing standards.
• Reliable communication protocols to facilitate efficient remote collaboration across time zones.

The system is expected to empower the client to efficiently manage digital assets and marketing initiatives across 14 brands, improving campaign deployment speed and consistency. It aims to reduce time-to-market for digital marketing assets, enhance global coordination, and ensure compliance, thereby increasing overall brand visibility and customer engagement globally.