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The client needed to create an accessible, secure, and engaging digital auction platform to sell NFTs tied to socially conscious content. Key challenges included ensuring broad user participation without cryptocurrency dependencies, integrating seamless fiat payments, real-time bidding mechanics, and educating users about NFT transfers while maintaining compliance with data security standards.
One of Poland's largest media organizations leveraging technology to drive social impact through innovative digital campaigns.
The platform is projected to raise €200k+ annually for children's mental health programs while increasing audience engagement by 40% through gamified NFT collecting. By eliminating crypto barriers, it will expand participation across demographics, with post-auction NFT transfers creating lasting digital memorabilia. The solution will position the publisher as a leader in ethical Web3 implementations within European media.