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HG Commerciale (cubotoo) needs to modernize its B2B marketplace platform to provide a seamless and intuitive user experience for building contractors and building materials manufacturers. The current platform lacks the user-friendliness expected in today's digital environment, hindering user adoption and potentially limiting growth in a market increasingly favoring online transactions over traditional face-to-face interactions. The complexity of the B2B sector requires a flexible and scalable solution to manage multivendor sales, diverse shipping logistics, and specific project requirements.
A Swiss-based building materials trading company operating for 125 years, offering a B2B marketplace connecting manufacturers and construction companies.
The modernized platform is expected to significantly improve cubotoo's competitiveness in the B2B marketplace, leading to increased sales, improved customer satisfaction, and enhanced operational efficiency. The intuitive UX will reduce the learning curve for new users, drive higher conversion rates, and foster stronger relationships between buyers and sellers. The platform's ability to streamline processes and facilitate communication will ultimately contribute to cubotoo's continued growth and success.