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Automotive CRM System Modernization and Expansion

snotor pro

Automotive

Retail

Current System Limitations

Legacy administration panel with outdated architecture, limited customization capabilities for resellers, inefficient API integration for CRM data transfer, and lack of scalable email communication tools hinder operational efficiency and growth.

About the Client

Automotive CRM platform enabling online car leasing and retailer management

Project Goals

Modernize legacy administration panel for enhanced usability
Develop website builder functionality for reseller onboarding
Optimize API architecture for seamless CRM data synchronization
Implement robust email integration for transactional communications
Support 400+ daily car orders across multiple retailers

Core System Functionalities

Modular admin panel for managing vehicle inventories (brands, models, configurations)
Drag-and-drop website builder for reseller storefronts
Real-time pricing engine with leasing type calculations
API-first architecture for CRM-data synchronization
Automated email workflows for order confirmations and notifications

Technology Stack

Laravel

Vue.js

HTML5

CSS3

System Integrations

CRM data synchronization API
Transactional email service
Payment gateway integration

Performance Requirements

Support 37+ daily orders per retailer during peak loads
99.9% system availability SLA
Role-based access control with GDPR compliance
Responsive UI/UX across device types

Business Impact Projections

Enable rapid scaling to 10+ connected retailers with standardized onboarding processes, reduce manual administrative tasks by 60%, and maintain 400+ monthly car orders through streamlined digital leasing workflows.