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Automation-Driven Commercial Real Estate SaaS Platform

koombea.com

Real estate

Business services

Information technology

Manual Communication Inefficiencies in Commercial Real Estate

Managing buyer-seller communications and marketing campaigns manually created labor-intensive workflows, delayed responses, and missed opportunities. The legacy marketplace model failed to address brokers' needs for proactive lead generation and performance optimization.

About the Client

SaaS platform modernizing commercial real estate through lead generation and automation solutions for investment sales brokers

Modernization Goals

Automate communication workflows for timely stakeholder engagement
Enhance digital presence with responsive web design
Improve broker conversion rates through targeted lead matching
Establish scalable infrastructure for geographic market expansion

Core System Capabilities

Prospective buyer identification and scoring system
Automated email campaign management with scheduling
Broker performance analytics dashboard
Real-time market data integration
Cross-platform responsive user interface

Technology Stack

Ruby on Rails

React

AWS Cloud Services

System Integrations

CRM platforms (e.g., Salesforce)
Email service providers (e.g., SendGrid)
Real estate data APIs (e.g., CoStar)

Operational Requirements

High-availability architecture for 99.9% uptime
Real-time communication delivery SLAs
GDPR-compliant data security framework
Horizontal scalability for market expansion

Business Transformation Metrics

35% increase in email campaign conversions, 37x higher broker conversion rates versus industry average, and 80% reduction in manual communication tasks. Automation enables expansion beyond NYC while maintaining operational efficiency.