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Automated Multi-Portal Used Car Sales Platform for Automotive Dealerships
  1. case
  2. Automated Multi-Portal Used Car Sales Platform for Automotive Dealerships

Automated Multi-Portal Used Car Sales Platform for Automotive Dealerships

neurosys.com
Automotive
eCommerce
Business services

Identifying Challenges in Multi-Channel Used Car Sales Automation

The client operates in a diversified used car market with numerous local dealers, dealer groups, and third-party portals. They face difficulties in maintaining a consistent online presence across various external platforms, each with unique data input requirements and guidelines. Manual ad posting is time-consuming, prone to errors, and inefficient, limiting the dealer's ability to scale operations and respond promptly to inquiries.

About the Client

A mid-sized automotive dealership or car dealer network looking to streamline the sale of used vehicles across multiple online platforms and international markets.

Goals for Developing an Automated Car Advertising System

  • Develop an integrated platform to automate the creation and posting of used car advertisements across multiple external portals.
  • Achieve high accuracy in data entry and ad publication, aiming for at least 99% correctness.
  • Reduce time spent by staff on manual ad posting, enabling more focus on customer engagement and sales.
  • Support multi-language capabilities to cater to international markets.
  • Allow non-technical staff to manage ad parameters and resolve posting issues independently, enhancing operational agility.
  • Scale system capacity to handle up to 500 daily advertisements and prepare for future growth

Core Functionalities for an Automated Used Car Sales Platform

  • Admin panel for inputting and managing car details, including photo uploads and parameter settings.
  • Automatic data population from external sources to streamline ad creation.
  • Integration modules connecting with key online automotive portals (e.g., Mobile.de, Allegro) in various countries.
  • Automated ad posting with field-specific mapping for different portals, ensuring high accuracy.
  • Error detection and resolution mechanisms allowing non-technical staff to address issues without developer intervention.
  • Multi-language interface supporting at least three languages.
  • Capability to handle up to 500 vehicle ads daily with room for scaling.

Preferred Technical Stack and Architecture for the Car Sales System

Web application architecture from scratch for maintainability.
Backend development with robust frameworks (e.g., Symfony), containerization (Docker), and cloud deployment (AWS).
Utilization of relational databases (PostgreSQL) for data storage.

External System Integrations for Effective Ad Management

  • APIs with popular international and local automotive portals such as Mobile.de, Allegro, and others relevant per country.
  • External data sources for auto-filling car details.

Critical Non-Functional Requirements for System Reliability and Performance

  • System must achieve 99% accuracy in automated ad postings.
  • Support system scalability up to 1000 ads per day in future expansions.
  • Ensure secure data handling and user authentication.
  • Maintain high system uptime with reliable cloud infrastructure.

Projected Business Benefits of the Automated Car Advertising Solution

By implementing this automated multi-portal car advertising platform, the client can significantly reduce manual effort, improve ad accuracy, and increase market coverage. Anticipated outcomes include processing up to 500 vehicle ads daily, enhanced operational efficiency, faster posting times, and improved customer engagement, leading to increased sales and expanded international reach.

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