Automated Deployment and Performance Optimization for Digital Media Microsites

The client operates hundreds of digital microsites that frequently experience crashes without clear cause, leading to downtime and poor user experience. Existing infrastructure management is fragmented, causing resource wastage and difficulty in ensuring site stability. Additionally, manual deployment processes hinder rapid updates and scalability, while budget inefficiencies persist due to unused and misallocated cloud resources.

A large digital media publisher managing numerous microsites and web assets across multiple divisions, requiring robust DevOps solutions for scalability, stability, and cost-efficiency.

• Resolve microsite stability issues by implementing resilient infrastructure and visitor identification algorithms.
• Automate deployment and environment management to enable rapid scaling and consistent updates.
• Develop scripts and tools to monitor and optimize cloud resource utilization, reducing operational costs by up to 5% monthly, totaling approximately $50,000 annually.
• Implement migration processes for segregating microsites by division to facilitate better financial management and resource allocation.
• Establish 24/7 support protocols to ensure minimal downtime, aiming for no more than 2 hours of site unavailability.

• Implementation of an internal visitor identification algorithm utilizing local GeoIP databases to replace external API calls for improved performance.
• Automation of infrastructure provisioning using cloud templates (e.g., infrastructure-as-code tools) to streamline environment setup and updates.
• Development of scripts for continuous monitoring and cleanup of unused cloud resources such as volumes, snapshots, and storage, with alerting mechanisms for resource optimization.
• Migration protocols for separating microsite groups into dedicated cloud accounts, enhancing management and financial transparency.
• 24/7 monitoring and alerting system integrated with incident management tools, with tiered support workflows for quick issue resolution.
• Tools for version control, code review, and deployment automation for static and CMS-based microsites.

• GeoIP databases for visitor identification
• Cloud provider APIs for infrastructure provisioning and resource management
• Monitoring tools (e.g., Pingdom, CloudWatch)
• Incident escalation platforms (e.g., PagerDuty)
• Security systems for intrusion detection

• System should support real-time monitoring with alert response times within 1 hour for critical issues.
• Infrastructure deployment and updates should be automated to reduce manual intervention and human error.
• Resource cleanup scripts must operate continuously with a 99.9% uptime requirement for monitoring services.
• Cost savings target of approximately 5% monthly, equating to around $50,000 annually in cloud resource management.
• Support response time commitments: URGENT issues within 1 hour, high-priority within 2 hours, and other issues within 1-2 business days.

The implementation of automated deployment, stability enhancements, and resource optimization is expected to significantly reduce site downtime (targeting no more than 2 hours per incident), improve user experience, and generate annual cost savings of up to $50,000. Additionally, improved resource management and streamlined operations will enable scalable growth across multiple microsite divisions, supporting business continuity and financial transparency.