Augmented Reality Interactive Platform for Celebrity Engagement and Merchandising

The client seeks to develop an interactive augmented reality application that allows users to virtually interact with celebrity avatars, access personalized content, purchase exclusive merchandise, and receive real-time notifications about events and offers. The goal is to increase user engagement, monetize content effectively, and ensure seamless, secure experiences across iOS and Android platforms.

A mid-sized media company aiming to enhance engagement through immersive augmented reality experiences with celebrity avatars and merchandise sales.

• Enable real-time interaction with 3D celebrity avatars within an augmented reality environment.
• Support multiple membership tiers with varying feature access, including ad-free interactions and expanded avatar engagement.
• Allow users to customize, scale, and manipulate avatars in their environment, including options to change backgrounds, play animations, and capture photos.
• Integrate voice and speech recognition for conversational interactions with avatars, supported by server-side natural language processing.
• Facilitate seamless in-app purchase of merchandise via external e-commerce platforms without interrupting user experience.
• Implement targeted notifications for upcoming events, such as concerts, based on user location data.
• Incorporate advertising displays for non-subscribing users via third-party ad services.

• Augmented reality environment detection and environment scanning using native device capabilities.
• 3D avatar rendering with the ability to scale, rotate, and place within the user's environment using ARKit and ARCore.
• Scene management for avatars, including animations and interaction with virtual objects and backgrounds.
• Conversational interface supporting speech-to-text, text recognition, and server-based response delivery.
• Merchandise integration allowing users to view, select, and purchase items from external e-commerce platforms without disrupting ongoing AR interactions.
• Location-based notifications for upcoming events with permission management for geolocation and push notifications.
• Advertising integration with third-party ad services, with dynamic ad placement within the app.
• Security measures including content encryption, user authentication, and data protection consistent with industry standards.

• E-commerce platform APIs for merchandise browsing and purchasing
• Location services API for proximity notifications and event alerts
• Advertising SDKs for third-party ad display
• Enterprise identity and access management services for user authentication and security
• Speech recognition and natural language processing services

• High performance with minimal latency to support real-time AR interactions on iOS and Android devices
• Scalability to support thousands of concurrent users with seamless experience
• Robust security measures including encryption of content, user data, and network communications
• High-quality graphics and realistic avatar interactions
• Cross-platform consistency in look and feel while optimizing for device-specific capabilities
• Responsive and user-friendly interface with intuitive controls

The new AR platform aims to significantly enhance user engagement by providing immersive celebrity interaction experiences, with targeted metrics including increased user registration (targeting over 3,000 users initially), revenue growth through merchandise sales and memberships, improved customer satisfaction, and expanded advertising revenue streams. The platform is expected to attract investments exceeding $1 million, drive continual user growth, and support scalable content delivery for future expansion.