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The client seeks to address the need for a more personalized, efficient, and engaging eCommerce experience in the fashion retail market. Key challenges include providing accurate product recommendations, managing evolving product categories, ensuring scalable customer support, and maintaining data quality for AI models. They also face the complexity of selling Indian apparel in the US market and the need to foster a community among buyers and sellers.
A US-based client focused on developing a next-generation AI-powered online marketplace for fashion, accessories, and footwear, with a strong emphasis on community building and seller empowerment.
The AI-powered eCommerce marketplace is expected to significantly increase sales for sellers, provide a more engaging and personalized shopping experience for buyers, and establish a strong community around the platform. The unique features, such as social media-like profiles and AI-driven product scores, are expected to differentiate the platform from competitors and drive user acquisition and retention. The automation of processes like tax calculation and inventory alerts will also contribute to operational efficiency.