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The client faced challenges in providing highly personalized skincare recommendations to customers, leading to increased search times, lower customer engagement, and potentially reduced conversion rates and customer retention. Customers were spending significant time searching for appropriate products within the catalog.
A large US-based beauty retailer focused on providing anti-aging skincare solutions and personalized customer experiences.
The app is expected to significantly improve customer experience by enabling faster product discovery and personalized recommendations. This will lead to increased customer engagement, higher conversion rates, and improved customer loyalty, ultimately driving sales growth for the client.