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CocaCola Andina required a predictive tool to anticipate customer churn and manage abandonment risks. The lack of an early warning system hindered proactive retention strategies, leading to potential revenue losses and inefficiencies in customer lifetime value optimization.
One of the largest CocaCola bottlers in Latin America, operating in Chile, Argentina, Brazil, and Paraguay. Focused on innovation, sustainability, and operational efficiency in beverage production, distribution, and sales.
Enables proactive customer retention strategies through 90-day advance churn prediction, reduces revenue losses from customer attrition, optimizes marketing spend efficiency, and enhances customer lifetime value through targeted interventions.