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AI-Powered Customer Churn Prediction and Retention System
  1. case
  2. AI-Powered Customer Churn Prediction and Retention System

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AI-Powered Customer Churn Prediction and Retention System

coderio.com
Food & Beverage
Subscription Services
Telecommunications
Financial Services

Customer Churn Risk and Retention Challenges

CocaCola Andina required a predictive tool to anticipate customer churn and manage abandonment risks. The lack of an early warning system hindered proactive retention strategies, leading to potential revenue losses and inefficiencies in customer lifetime value optimization.

About the Client

One of the largest CocaCola bottlers in Latin America, operating in Chile, Argentina, Brazil, and Paraguay. Focused on innovation, sustainability, and operational efficiency in beverage production, distribution, and sales.

Development of Predictive Churn Management System

  • Implement an AI-driven early warning system to identify customer churn risks up to 90 days in advance
  • Reduce customer churn rates through proactive retention strategies
  • Optimize retention costs and maximize customer lifetime value
  • Enable data-driven decision-making via real-time analytics and dashboards

Core System Functionalities and Features

  • Real-time dashboard for churn risk visualization
  • Risk factor analysis and pattern detection algorithms
  • Early warning alerts for potential customer losses
  • Integration with existing CRM and data warehouse systems
  • Customizable retention strategy recommendations

Preferred Technologies

Python
Power BI
AWS
Machine Learning Algorithms

Required System Integrations

  • CRM platforms
  • Enterprise data warehouses
  • Third-party analytics tools

Non-Functional Requirements

  • Scalability to handle large volumes of customer data
  • Real-time processing performance for timely alerts
  • Data security and compliance with privacy regulations
  • High system availability and fault tolerance

Expected Business Impact

Enables proactive customer retention strategies through 90-day advance churn prediction, reduces revenue losses from customer attrition, optimizes marketing spend efficiency, and enhances customer lifetime value through targeted interventions.

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