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Affiliate Marketing Platform Development for US Market Expansion

dataforest.ai

Advertising & marketing

Information technology

Human Resources

Challenges

The client needs a scalable platform to simplify job vacancy distribution from job listing platforms (vendors) to affiliate email databases, improve email campaign performance, and increase revenue through affiliate marketing. Existing systems lack advanced email campaign tools, robust lead tracking, and automated revenue distribution.

About the Client

A global job advertising platform serving multiple markets with a large volume of job postings and job seekers.

Objectives

Develop a multivendor platform for seamless integration with job listing portals.
Implement advanced email marketing tools for behavior-driven email distribution.
Create a user-friendly, SEO-optimized website to drive organic traffic and lead generation.
Establish robust lead tracking capabilities.
Implement automated revenue distribution between affiliates and the client.
Scale the platform to handle a large volume of leads and email campaigns.
Ensure high email deliverability rates.

Functional Requirements

Multivendor management with API integrations
Affiliate management dashboard with performance tracking
SEO-optimized website with lead capture forms
Email campaign creation and automation with behavior-based targeting
Real-time lead tracking
Automated revenue distribution
User authentication and authorization
Reporting and analytics dashboards

Preferred Technologies

PostgreSQL

AWS

SNS

SES

Django REST Framework

Tailwind CSS

Required Integrations

Job listing portal APIs
Email service provider APIs

Non-Functional Requirements

Scalability to handle high volumes of traffic and data
High performance and low latency
High availability and reliability
Security to protect sensitive data
High email deliverability

Expected Business Impact

The platform is expected to significantly increase affiliate revenue, drive organic traffic and lead generation, improve customer engagement through targeted email campaigns, and streamline operations through automation. The platform's scalability will support future growth and expansion into new markets.