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Advanced Video Advertising and Monetization Platform Development

oxagile.com

Advertising & marketing

Media

eCommerce

Inefficient Ad Inventory Management and Limited Data Insights in Digital Advertising

Publishers struggle with complex ad inventory management, advertisers lack tools for creating interactive campaigns, and both parties face challenges in achieving measurable ROI due to insufficient data analysis capabilities.

About the Client

A digital media company specializing in innovative advertising technologies and monetization solutions for publishers and marketers

Platform Goals for Enhanced Advertising Ecosystem

Empower publishers to efficiently manage and monetize ad inventory
Enable advertisers to create interactive, high-ROI video campaigns
Provide advanced analytics for data-driven decision making
Facilitate seamless integration across multiple platforms and devices

Core System Capabilities

Advanced statistical data aggregation and analysis
Automated ad inventory management workflows
Multi-level reporting with actionable dashboards
Cross-platform 360° interactive video player
VAST/VPAID compatible ad delivery system
Real-time campaign performance visualization

Technology Stack Requirements

PHP with Yii framework

JavaScript (jQuery, Video.js, Three.js)

Hadoop for data processing

MySQL with Apache

Bootstrap for responsive design

System Integration Needs

Third-party website ad distribution networks
JW Player and JS Player platforms
Multi-browser compatibility frameworks
Mobile device SDKs

Performance and Scalability Expectations

High-volume data processing scalability
Real-time analytics performance optimization
Enterprise-grade data validation reliability
Cross-device responsive interface
Secure ad transaction handling

Business Value Projections

Expected outcomes include 40% faster ad campaign deployment, 25% increase in publisher revenue through optimized inventory management, and 35% improvement in advertiser ROI through interactive ad formats and precise audience targeting capabilities.