Advanced Product Feed Management System for Multichannel Marketplace Promotion

The client operates an extensive online store with over 200,000 products across numerous categories and regions. Their existing system for creating and managing product feeds to various marketplaces faces limitations such as inflexible configuration options, slow generation times, and inadequate support for multiple regions and marketplaces. Additionally, there are issues with outdated product data causing marketplace sanctions, manual errors, and lack of detailed reporting, which hinder effective promotion and sales optimization.

A large online retailer operating multiple categories and regions, requiring efficient multi-marketplace product feed generation and management to enhance marketing and sales performance.

• Develop a robust, scalable system capable of generating over 250 product feeds across 50+ sales regions, aligned with technical marketplace requirements.
• Implement flexible configuration features for including/excluding products, categories, brands, promotional content, and security settings like feed passwords.
• Integrate a preliminary price calculation module to ensure up-to-date pricing data in feeds, minimizing marketplace bans related to outdated information.
• Enable automation of feed file creation, splitting large files, and scheduling updates to optimize system load and performance.
• Provide comprehensive reporting on feed quality, errors, and technical compliance, facilitating prompt identification and resolution of issues.
• Create a change monitoring system to automatically track feed metrics such as generation speed, update times, and error deviations, with alerting capabilities.
• Ensure the system enhances marketing campaign effectiveness and increases sales revenue by enabling timely, accurate, and targeted product promotions.

• Generation of product feeds per selected marketplace, region, and sales group, with support for multiple formats (e.g., XML).
• Configurable inclusion/exclusion of products, categories, brands, promotion details, and custom promotional text.
• Support for setting advanced product attributes such as delivery terms, discounts, gift promotions, and promo codes.
• Integration of a preliminary price management module to plan and import up-to-date prices, reducing errors and bans.
• Secure access control for feeds with password protection and classification for easy management.
• File splitting support for marketplaces with file size limitations (e.g., up to 100MB).
• Automated scheduling of feed updates to optimize system load and ensure freshness.
• Operations for uploading and managing product lists in XML, with batch inclusion/exclusion capabilities based on trademarks, keywords, or other filters.
• Generation of detailed reports on feed content, technical compliance, errors, and change metrics.
• Automated monitoring and deviation alerts for key feed quality metrics to facilitate proactive management.

• Marketplace APIs (e.g., Google Merchant Center, Facebook, Instagram, Criteo, RTB House) for feed uploads and updates
• Internal eCommerce system for real-time product data and price management
• Price calculation modules for dynamic pricing updates
• Reporting tools for performance and error tracking

• Ability to generate and update 250+ feeds across 50+ regions within 5 minutes or less
• System stability and high availability for continuous operations
• Data security with access controls, password protections, and restricted file sharing
• Handling large feed files (up to 100MB) with efficient splitting and processing
• Automated error detection and alerting with deviation thresholds

Implementation of this advanced product feed management system aims to significantly boost the client’s marketplace sales by approximately 25%, improve feed generation efficiency by doubling speed, reduce manual errors, minimize issues related to outdated data, and enhance overall campaign targeting and marketing ROI through timely and accurate product promotion across multiple channels.