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Advanced eCommerce Video Chat Platform with Enhanced Analytics and UX

oxagile.com

eCommerce

Challenges in Enhancing Customer Engagement and Sales in eCommerce

eCommerce businesses face difficulties in converting website visitors to buyers due to lack of real-time face-to-face interaction. Existing platforms fail to provide actionable insights into user behavior and secure payment integration, while maintaining cross-platform compatibility and seamless user experience.

About the Client

Provider of customer engagement tools for online retailers aiming to boost sales through real-time interaction

Objectives for Implementing Advanced Video Chat Solution

Develop a WebRTC-based video communication platform for instant customer interaction
Integrate secure payment processing within video sessions
Implement advanced call recording and analytics capabilities
Ensure cross-platform compatibility across web and mobile OS
Enhance user experience based on market feedback

Core Platform Functionalities and Key Features

One-click video call initiation
Secure call recording and storage
Real-time call statistics dashboard
User account management system
Builtin payment gateway integration
Customizable UI/branding options
iOS-optimized WebRTC implementation

Technology Stack Requirements

Java

Groovy/Grails

JavaScript

Apache HTTP Server

Apache Tomcat

MySQL

OAuth

OpenTok

iOS Development Frameworks

External System Integrations

Payment gateways (Stripe/PayPal)
OAuth authentication providers
Mobile app stores (App Store/Google Play)
Analytics platforms (Google Analytics)

Critical Non-Functional Requirements

Horizontal scalability for peak traffic handling
Sub-200ms video latency SLA
PCI-DSS compliance for payment processing
Cross-browser compatibility (Chrome/Safari/Firefox)
99.9% service uptime guarantee

Expected Business Impact of Enhanced Video Engagement

Implementation of this solution is projected to increase average order value by 15-20% through improved customer trust and immediate assistance. The analytics capabilities will enable data-driven optimization of sales funnels, while cross-platform compatibility is expected to reduce customer support costs by 30% and improve conversion rates across mobile and desktop users.