The client faces difficulties in providing an inclusive, user-friendly mobile shopping experience that caters to a diverse customer base, including users with disabilities. Current solutions lack comprehensive accessibility compliance, limiting equitable access and reducing overall engagement. Additionally, small retailers lack affordable and maintenance-friendly tools to facilitate online ordering, leading to reduced operational efficiency and limited reach.
A mid-sized retail platform specializing in connecting neighborhood stores with customers through digital solutions, aiming to expand reach and improve accessibility for diverse user groups.
The implementation of this accessible mobile platform is anticipated to significantly expand user engagement, including users with disabilities, leading to increased transaction volume and customer satisfaction. The solution aims to empower small retailers with affordable technology, ultimately increasing their market reach and operational efficiency. Successful compliance and ease of use are expected to reduce product returns and enhance the reputation of the retail business as a socially responsible provider.